Usrat Al Youm will take the lead in consumer magazines and reach today’s woman and her family. We address all the issues families face, from raising children, health, food to dealing with the rigours of every day life. As the family unit evolves and the definition of family changes, Usrat Al Youm will be there to provide support, answers and direction

WHAT'S IN THE MAGAZINE With their roots in a culture that is strongly family-oriented, today the Omani woman is more complete than she has ever been before. An increasing number of women are entering the workplace and building a flourishing career for themselves, but the family continues to be their pivot for success. And Usrat Al Youm is here as a partner for this woman of today, who wants practical advice on a number of subjects, that will help her make a more informed decision. Be it health, hospitality, food, fashion, beauty, international and community news, product information ranging from perfumes to automobiles – Usrat Al Youm will deliver a unique mix of responsible reporting and independent viewpoint. Usrat Al Youm represents a commitment to the modern home and to a woman’s quality of life. So be it the latest tips on entertaining the extended family over a weekend, choosing the car with the best safety features, getting advice on a balanced meal for the children or checking out the latest brands, Usrat Al Youm will be the family’s trusted partner. With features covering a range of subjects in a modern visual layout, that will inform, educate and entertain the woman, Usrat Al Youm will support her in all her endeavours.