1 The gold standard
TOYOTA
Toyota and the Saud Bahwan Group prove their mettle
yet again
POINT
Toyota’s enviable position in Oman owes itself to a number of factors – outstanding quality, world-class customer care and after sales service and excellent resale value. For most customers Toyota is the quintessential
automotive experience something that they have grown up with.
COUNTER POINT
The only thing that is more difficult than becoming number one is maintaining the numero uno status. Living up to sky-high expectations is a challenge that the brand faces.
QUOTE CALL
Saud Bahwan Group
spokesperson
“In the minds of customers in Oman, ‘Bring home joy. Bring home a Toyota’ is not just a slogan. It’s the expression of a unique ownership experience. It is something they have experienced, enjoyed and cherished over
the years.”
TRIVIA
Saud Bahwan Group was the first to bring in the concept of car showrooms to Oman. Prior to this customers would go to the port, pick their cars from car laden ships |
2 As good as it gets
MERCEDES
The Mercedes marquee continues to shine brightly on
the automotive horizon
POINT
The three-point star continues to hold its magic. Its values of safety, reliability, innovation and the brand image of the marquee having a special place in customer consciousness. Zawawi Trading has consistently worked on reinforcing the core values of the brand.
COUNTER POINT
The runaway success of the new S-Class sedan and M-Class SUV is helping repair a tarnished quality reputation. The company still has to take care of high costs and weak margins in future.
QUOTE CALL
COMPANY WEBSITE
“In 1997 when Mercedes-Benz A-Class failed in the 'Elk Test', a safety handling test, and the images of the car rolling over flashed around the world, the company talked openly and honestly about the issue. An A-Class ad featuring Boris Becker talked about his mistakes: 'I have
learnt more from my failings than from
my successes’.”
TRIVIA
In the 1870s, Gottlieb Daimler sent his wife a postcard, marking his residence with a three-pointed star and writing: "one day this star will shine over our triumphant factories". |
3 Upper crust
BMW
BMW fast paced growth in the sultanate gets reflected on the charts
POINT
BMW continues to churn out hot models that buyers love to drive and competitors cannot seem to replicate. Complementing these have been Al Jenaibi International Automobiles efforts at improving overall
customer experience
COUNTER POINT
Though the brand took some time to take off after the dealership changed hands, BMW has taken off in the last year. There is nothing much that can be held against one of the best automotive brands in the world.
QUOTE CALL
Johnny Oommen
National Marketing Manager,
BMW
“In the three years since the marquee has come under the aegis of the Suhail Bahwan group, the number of BMWs on the roads of Oman has grown rapidly and the sultanate continues to be the fastest growing market for BMW
in the GCC region.”
TRIVIA
The BMW logo is intended to be a stylised representation of an aircraft propeller against a blue sky and the colours are of Bavarian flag |
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