1 All in the range
SHERATON
Word-of-mouth continues to increase the health club’s popularity in an increasingly cluttered market
POINT
Interesting summer goings-on like the staircase run, the swimming gala and the Bolothon, among others, add a novel and fun element to the services and facilities offered at the hotel's health club. The temperature-controlled pool is a nice touch as well.
COUNTER POINT
The health club could do with more space in the section that is exclusively for ladies. The jacuzzi could use an expansion as well. But that's an issue that renovation, which is on the cards, would take care of.
QUOTE CALL
Mathew Peries
Recreation Manager,
Sheraton Oman Hotel
“Sheraton Health Club has its unique brand identity due to the standards we offer and the value for money that we provide.�/p>
TRIVIA
Ride for Life, a programme that runs through Starwood Hotels and Resorts will take the form of a carnival at the hotel and health club in Oman this year |
2 Innate player
Intercontinental
The InterContinental's health club has a brand legacy that few others can rival
POINT
A unique location �the health club is set in a garden �which gives it an almost country club like atmosphere, plus its highly qualified coaches, ensure that the health club is well subscribed. A lot of people in Muscat have grown up with the InterCon adds to its brand value as well.
COUNTER POINT
Though equipment is renewed on a rotational basis every year, maintaining a 30-year old facility and keeping it fresh is an ongoing challenge.
QUOTE CALL
David Upward
Recreation Manager,
InterContinental Muscat
“The unique brand identity of the health club is a combination of the high quality image the InterContinental brand brings. We innovate and achieve new standards by using our imagination.�/p>
TRIVIA
The InterContinental
Muscat has been in Oman since 1977 |
3 Beyond the niche
Al Falaj
Despite a two-spot slip in rankings, the Al Falaj Hotel's
multi-activity health club is fighting fit
POINT
The frequent camps and tournaments conducted on its premises, combined with the flyers for swimming, squash, tennis and martial arts lessons, popularise the health club with a broader section of customers. The health club has a high percentage of membership renewals every year.
COUNTER POINT
Competition, particularly from the mushrooming of small health clubs in its vicinity, offering very low prices, is a major challenge Al Falaj's health club faces.
QUOTE CALL
K V Raj
General Manager,
Al Falaj Hotel
“The quality of the product offered, and the management and staff serving the members to their satisfaction is itself a campaign that has been followed successfully through the years.�/p>
TRIVIA
Approximately 300 members use the health club during the lean season. The number goes beyond 500 members in the peak season |
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