1 Homing in right
Dhofar Insurance
With its third consecutive year at the top of the rankings, Dhofar Insurance shows that it’s got a hang of the numbers
POINT
A sound infrastructure network, combined with the strength of its direct marketing approach, remains the company’s forte. More efforts to design new products and schemes, as well as more concentrated marketing efforts, are on the cards as well.
COUNTER POINT
There’s very little by way of advertising, particularly in print, that the company goes in for. More visibility in the right places can only make for even stronger brand recognition and supremacy.
QUOTE CALL
From the company profile
“Our aim is to provide quality service to the client that remains consistent and synonymous with our name.”
TRIVIA
The company organises ‘insurance camps’ along with ROP in remote areas, where it issues policies on the spot to nationals who are unable to travel to the nearest wilayat |
2 Promises kept
Al Ahlia
Al Ahlia stays steady in a line of business that is significantly influenced by good faith
POINT
There’s been a conscious effort at the company to make insurance in Oman synonymous with the name Al Ahlia and vice-versa. Clearly planned media campaigns are backed up by the support structure to deliver products and services advertised.
COUNTER POINT
Insurance operations can present very sensitive situations. Responses that fall short of expectations can dent the brand image. The key parameters require an openness of handling, which Al Ahlia believes it possesses.
QUOTE CALL
P R Ramakrishnan
General Manager,
al ahlia
“Transparency and total professionalism have been the hallmark of our dealings with our clients, intermediaries and reinsurers. We make every effort to ensure that these values are sustained with consistency.”
TRIVIA
Al Ahlia was first established in Bahrain |
3 Structuring success
Oman United Insurance
A focus on performance as well as perception keeps Oman United Insurance settled among the top three
POINT
The year has seen the company being granted a BBB long-term counterparty credit and insurer financial strength rating by Standard & Poor’s, a reflection of its stable earnings and strong capital adequacy. OUIC also moved into its own corporate building.
COUNTER POINT
Providing competitive rates in a market where the free trade agreement, among other factors, will see new entrants enter the business, will be a challenge for the company.
QUOTE CALL
S F Fernandes
Senior vice president,
General Insurance
“OUIC's image and its brand name is that of a national company having its presence across the length and breadth of the country. And the range of products offered by the company aptly justifies its corporate motto ‘Peace of Mind’.”
TRIVIA
The company, which was part of four companies under a holding structure, got amalgamated into one entity towards the end of 2003 |
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