1 A love match car
Toyota International
Toyota has graduated from being a car which customers like, to one which they love
POINT
Toyota Motor Corporation is the second largest carmaker in the world after General Motors. In 2006 TMC manufactured 8.54mn vehicles and surpassed Ford in sales. Like across the globe, Toyota’s brand image in Oman is top draw– reflecting a tremendous pride of ownership.
COUNTER POINT
Toyota has made a lot of investment in hybrid vehicles. Critics argue that Toyota is betting on the wrong
horse as the market potential for hybrids is limited.
QUOTE CALL
Fujio Cho
Chairman,
toyota motor corporation
“Always think about what your next step will be. Continuously improving yourself is the mark of a true professional.”
TRIVIA
Toyota is the seventh largest company in the world on the Fortune 500 list and the 12th largest in Forbes Global 2000 ranking |
2 Glug, glug, glug
PEPSI
Pepsi’s ubiquitous presence catapults it to the runners up spot on the charts
POINT
The Gulf is the only region in the world where Pepsi beats Coke in sales.
An aggressive approach to marketing gives Pepsi high visibility helping all its brands. The company’s big bet on Diet Pepsi has struck the right chord in an obesity-obsessed market.
COUNTER POINT
The 15-year absence of Coke from the region helped Pepsi, but with Coke re-entering the beverage market it needs to get over its monopolistic mindset and treat suppliers and distributors with a little more respect.
QUOTE CALL
PepsiCo’s
Sustainability Vision
“PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today.”
TRIVIA
The first Pepsi drink was made on August 28, 1898 by pharmacist Caleb Bradham and was intended to cure stomach pains |
3 Look no further
SONY
Sony’s ability to capture customer imagination and enhance people’s lives defines its brand appeal
POINT
The strength of brand Sony stems from the company’s reputation for producing innovative products of exceptional quality and value. While traditional brand theory says brand essence should be narrowed down to one element, Sony celebrates brand diversity connecting with consumers across various lifestyle segments.
COUNTER POINT
The company that was known for innovation has to watch out for increased competition in various product categories like Apple iPods.
QUOTE CALL
D R Bijlani
General Manager,
Muscat Electronics
“Sony has been providing cutting edge technology for more than 25 years (in Oman) positively impacting the way we live. Sony innovations have become part of mainstream culture. Sony continues to fuel industry growth with sales of innovative products.”
TRIVIA
Sony co-founder Akio Morita created the portable personal stereo with headphones. Junior engineers called it 'Walkman' based on a previous product, 'the Pressman' |
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