1 Mission critical
Omantel
Providing high quality telecommunications services at reasonable prices is winning it plaudits
POINT
Oman Telecommunications Company (Omantel) plays an important role in the renaissance of the Sultanate of Oman. Innovative measures like tying up with Flag Telecom to make Oman a telecommunication link between West Asia and Africa have helped
the company.
COUNTER POINT
With mobile telephony taking off in a big way, Omantel has to be extremely innovative in coming up with landline products, which catch the
customers’ fancy.
QUOTE CALL
Omantel’s mission statement
“Provide high quality Telecommunications services at reasonable prices, through effective teamwork, in order to satisfy the needs of our valued customers.”
TRIVIA
Omantel has successfully deployed one of the region’s most advanced disaster recovery and business continuity strategies based on systems acquired from EMC |
2 Promising start
NAWRAS
The telecom service provider’s strong showing in the market is largely a result of its brand promise
POINT
Nawras ushered in a fresh approach in the telecom sector introducing new brand rules. It worked on creating an identity that reflects its beliefs and brand essence. Nawras works
hard on being “a pleasingly
different company.”
COUNTER POINT
In an intensely competitive market the challenge is to be one step ahead of competition. In a sector where products are easily replicable, Nawras works hard on fighting complacency keeping up with the latest.
QUOTE CALL
Ross Cormack
CEO,
Nawras
“We provide three major attributes: best service, best value and best quality. We made sure to be always on the top of these things in order to be differentiated along with our unique look and new ways in media usage.”
TRIVIA
The Nawras logo was inspired by the wing of a seagull in flight. The logo is attractive and designed to capture the freedom and grace of an outstretched wing |
3 Pipped to the post
Oman mobile
Despite a larger market share, Oman Mobile needs to look at brand building more earnestly
POINT
With over a million subscribers, Oman Mobile can pride itself as the leading mobile service provider in the sultanate. The company has introduced value adds like voice mail, multimedia, automated bill payment channels, SMS and GSM fax.
COUNTER POINT
Since the opening of the telecom market in March 2005, Oman Mobile has faced tough competition from Nawras that has steadily gained market share. It has to be nimble footed to take on the threat.
QUOTE CALL
Dr Amer Awadh Al Rawas
Managing Director’s message on the Oman Mobile website
“Our philosophy is to give the best of quality service to our more than one million broad customer base even if that means going out of the way.”
TRIVIA
Oman mobiles logo is made up of two hexagons. The first hexagon represents cellular telephony’s basic structure and the second was inspired by bees |
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