Oman's number one business magazine,
keeping readers updated on the happenings in Oman's business
world with incisive and insightful reports.
The ad buzz
Business Today’s advertising spend survey sees print media expenditure jump 39 per cent as advertising takes centrestage in the marketing efforts of companies
Marking its territory
An exclusive on Bank Sohar, the newest bank in town, set to make its presence felt by offering solutions not available in the market today
Ad opinion
Representatives of the top five ad spend sectors on their favourite campaigns that combine smart marketing with memorable advertising
Debating the tie-up
Representatives from advertising agencies discuss the pros and cons of having international links
Seizing opportunities
Saleh Zakwani, publisher, Apex Press and Publishing, talks about the evolution of media
Ad it all up
A behind-the-scenes look at how an ad gets made with the TBWA\ZEENAH team
Driving points home
Sabco Art general manager Eihab Abu Taha gives his take on different advertising issues
At crossroads
A crossfire between a client and an adman reveals the need for a middle ground
The ad evolution
The advertising scene in Oman has moved from bare basics to sophisticated communication
PLUS...
News, Lookin' Good, Biz Banter, BizScope, BizBites, Book Review, Look at Law, Column, Autofocus, In town...
