Oman's number one business magazine,
keeping readers updated on the happenings in Oman's business
world with incisive and insightful reports.
The Brand Race
On what scale do you judge the power of your brand?
AIRLINE
The airlines category, perhaps the most high profile, is where there has been a massive churn in the rankings...
AUTOMOBILE
The value of any survey is as much in the little details as it is in the larger picture it provides. Perhaps the real story lies in the little details...
HEALTH Meetings, conference calls, a gruelling travel schedule and a cellphone that rings incessantly – that’s the average day in a senior executive’s life..
INSURANCE
Penetration of less than two per cent makes Oman an attractive market for the insurance business...
INTERNATIONAL
Almost every major multinational company, from those who sell chocolate to those selling cars or computers, has a presence in the market here...
brand momentum As oil prices rise to the US$100 per barrel mark, the surplus monies are funding a spate of infrastructure projects in Oman...
OMANI BRANDS
The Best Omani brands category has been one of the most keenly contested one over the years.....
OVERALL While major upsets and upheavals are limited to ranking vis-Ã -vis the Best Omani Brands category, most respondents seem to have a different idea as to what constitutes the Best Overall Brands..
RETAIL
The retail landscape has undergone a sea change in the last few months. New brands are steadily making an appearance on the horizon...
SMARTPHONES In a sector where brand loyalty is as fickle as the shifting sands of desert, it is crucial that brand managers keep in touch with changing custo-mer preferences...
TELECOM Medium-sized markets like Oman are helping GM to another year of record sales
TELEVISION Medium-sized markets like Oman are helping GM to another year of record sales
WATCH
In the wristwatch segment, the winner lives up to its logo, the crown, as it has done year after year....
PLUS...
Autofocus, Winning, Corporate Moves, Legal, Looking Good, Motoring, Market Review, Visitor View...