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Results from a survey of 87 Omani organisations
indicates that high involvement HR management practices boost
organisational performance
Will high-involvement human resource management (HRM) practices
lead to higher organisational performance? This was the question
that we wanted to answer with this study. It is widely accepted
that organisational performance depends at least partly on
the behaviour of employees and that these behaviours can constitute
a source of sustainable competitive advantage. HRM practices
affect organisational performance through their effect on
employee behaviour. These practices determine the type of
employees who are selected, their skills and motivation and
the opportunities and incentives that these employees have
to design new and better ways of doing their jobs. This set
of HRM practices (highly selective staffing, extensive training,
performance management practices and employee empowerment)
that promotes skill development, motivation and discretionary
effort is often labelled as high-involvement HRM practices.
Even though the relationship between high-involvement HRM
practices and firm performance is well established, such studies
are rare in the Arabian Gulf countries. Unlike most countries
where such studies have been done, Arabian Gulf countries
are characterised by the presence of a large proportion of
expatriate workers.
Expatriates are usually hired on short-term renewable contracts.
At least in theory, these contracts are renewed on the basis
of performance. These employees may therefore be motivated
to perform well even in the absence of sophisticated HRM practices
like performance-linked pay. Expatriates are also selected
for their skills.
Replacing expatriates is relatively inexpensive for organisations
because recruitment costs are often borne by the employees,
especially for unskilled and semi-skilled categories. Under
these conditions organisations may have no incentive to upgrade
skills through training and development activities. It is
therefore possible that organisations in the Arabian Gulf
countries consider investments in sophisticated high-involvement
HRM practices as uneconomical. On the other hand, it is possible
that the challenges of competing in a global market are stimulating
an interest in HRM practices among Arab business leaders.
Impact on performance
Dimensions of national culture can also moderate the relationship
between high involvement HRM practices and organisational
performance. Like other Arab Muslim countries, Oman is likely
to be high on power distance and uncertainty avoidance.
Power distance is the extent to which the less powerful in
a society expect and accept unequal distribution of power.
Uncertainty avoidance is the extent to which a society tolerates
uncertainty and ambiguity and the extent to which individuals
are comfortable with unstructured situations. If we assume
that Oman is also high on power distance and uncertainty avoidance
like the other Arab Muslim countries, then empowerment practices
are less likely to have an effect on performance.
This is because, in high power distance cultures, employees
may not assertively express their ideas to their supervisors.
Similarly, because of high uncertainty avoidance, employees
may not be comfortable with the lack of structure created
by broad job descriptions. In such situations, some high involvement
HRM practices like opportunities to participate in decision
making and flexible job descriptions may not impact organisational
performance.
Like other Arab countries, Oman may also score low on individualism.
Oman can therefore be described as a collectivistic country
with the people having close long-term commitment to the family,
extended family or the tribe. In such societies, loyalty is
paramount and overrides most other societal rules. Some Arab
countries like Egypt and Iran are also high on in-group collectivism.
In such countries, family or tribal relationships may override
considerations of merit in HRM decisions. In sum, it is important
to test the relationship of HRM practices to organisational
performance in Oman because of the unique nature of the labour
market and the pattern of cultural dimensions.
Key strategies
Basically there are two different frameworks of HRM practices
that organisations can adopt. These are the internal development
framework and the acquisition framework. These frameworks
correspond respectively to high-involvement HRM and traditional
HRM or the commitment-and-control HR systems.
Internal development framework focuses on developing current
employees to meet the skill requirements of the organisation.
The acquisition framework focuses on buying the required skills
from the labour market. While internal development is associated
with greater stability of an organisation’s human resources
and higher organisational commitment, there are also significant
costs. Acquisition framework has the advantage of lower costs
and greater flexibility. It is quite possible that if the
cultural and labour market conditions are supportive of an
acquisition strategy, traditional human resource management
practices may be as good as high involvement human resource
management practices with respect to their effects on organisational
performance.
However, it is likely that utilisation of human resources
in organisations is often below optimum levels, because employees
rarely perform at their maximum potential. Therefore, organisational
attempts to obtain discretionary efforts from employees are
likely to provide benefits in excess of costs. So, even in
the context of the Arabian Gulf labour market, a positive
relationship can be expected between high-involvement HRM
and organisational performance subject to constraints of the
cultural labour market contexts.
Benefits of high-involvement approach
Three different perspectives are evident in high-involvement
approaches to HRM. One is the universalistic perspective which
suggests that some HRM practices are always better than others
and that these practices will have a positive relationship
to organisational performance.
The second approach is the contingency perspective which suggests
that effective HRM practices have to be consistent with other
aspects of the organisation. Finally, the third is the configuration
perspective which suggests that effective HRM practices consist
of a pattern of practices that are internally consistent and
externally congruent with other organisational characteristics.
In reality, these perspectives are not necessarily in conflict,
rather, they simply operate at different levels. As a preliminary
study of HRM practices and organisational performance in an
Arab Gulf country this study took the universalistic or best
practices perspective. However, while best practices add value,
firms can extract additional benefits by ensuring that these
practices are internally consistent and externally congruent.The
results indicated that high-involvement HRM practices were
positively related to both subjective organisational performance
and a quantitative measure of organisational performance,
ratio of book value to market value.
This means that organisations that implement highly selective
staffing, extensive training, performance management practices
and employee empowerment are likely to have higher performance.
The ratio of book value to market value is an indicator of
how effective the management is in utilising the resources
of the firm, including its human resources. It is therefore
not surprising that high-involvement HRM practices are positively
related to this outcome. High-involvement HRM practices contribute
to the effective utilisation of the human capital of a firm.
Results of the study indicate that even in labour markets
supportive of traditional HRM practices, high-involvement
HRM practices make a difference in organisational performance.
These results are encouraging for human resource managers
who argue for an internal development approach to managing
human resources in the Arabian Gulf. It provides them with
evidence to counter the argument in the light of the fact
that a significant proportion of the private sector workforce
in the Arabian Gulf is expatriates and employers may be reluctant
to invest in internal skill development.
From a practical perspective, the results of our study suggest
that organisations in the Arabian Gulf can enhance their performance
if the managements initiate high-invo lvement HRM practices
METHODOLOGY
Sample and data collection: With the
help of the Capital Market Authority (CMA), questionnaires
were faxed to publicly traded (SAOG) and closely held
(SAOC) companies in the Muscat Securities Market (MSM)
in late 2004.
A letter signed by the Executive President of CMA requesting
cooperation with the study was enclosed with the questionnaires.
Initially only 19 companies responded. Subsequently,
a research assistant called the companies that had not
responded and as a result of intense follow up, a total
of 75 SAOG companies and 24 SAOC companies responded
to the survey, giving an overall response rate of 49.25
per cent. We decided to eliminate companies with less
than 30 employees from the analyses as the size of these
companies may not have been large enough to have systematic
HRM practices.
As a result, 12 companies were eliminated from the sample
and the final sample consisted on 87 companies. Fourteen
companies in the sample were SAOC companies. Out of
the 87 companies, 42 were in manufacturing, 22 in services
and 18 in banking, leasing, insurance and other financial
services. Two companies did not identify themselves
and could not be classified. The questionnaires were
completed by chief executive officers /general managers
(33.82 per cent), administration /personnel /human resource
managers (47.06 per cent), and others (19.12 per cent).
The average number of employees in these companies was
340.
Analysis: Reliabilities, summary statistics
and correlations of the measures were calculated. The
effect of human resource management practices on organisational
performance was tested using regression analysis. Organisational
size (number of employees), type of firm (whether publicly
traded or closely held), and average price-earnings
ratio for the industry were used as control variables
in the regression analysis.
The average price-earnings ratio for the industry is
an indicator of its growth opportunities. It is used
as a control variable because good organisational performance
can be explained partly by the good growth opportunities
in the industry.
The study 'High-Involvement Human Resource Management
Practices and organisational Performance in the Sultanate of
Oman' was undertaken by : Unnikammu Moideenkutty, Sultan Qaboos
University, umoideen@squ. edu.om; Asya Al-Lamki, Sultan Qaboos
University, alamky@squ.edu.om; Y. Sree Rama Murthy, Sultan Qaboos
University, murthy@squ.edu.om; Mariam Al Hashar, Capital Markets
Authority .
Detailed results of the study can be obtained from Dr. Unnikammu
Moideenkutty, head of the deppartment of Management in College
of Commerce, Sultan Qaboos University. Phone: 24141806 |
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